Your starting point is always Future You.
- Who do you want to serve?
- What impact do you want to make in the world?
- What do you want your business to look like in 3, 5, 10 years time?
- What do you want your life to look like in 3, 5 10 years time?
Every decision you make now has implications for the future.
Future you and what that looks like informs all of the decisions you make now.
Your actions and behaviours need to be congruent with creating the future you that you want, even if that takes 3, 5 10 years to create.
If your future you changes, then your activities and behaviours now need to change and evolve to be congruent with the new future you.