It’s easy to forget that there are seasons of business. Times when the focus of your business objectives will shift between growth, profit and maintenance.
When you are focusing on growth, your business will have less profit because you are investing more in marketing and growing your business.
Then there will be times when you don’t want to particularly grow your business but rather choose to keep it ticking over, growing much more slowly and taking more profit.
There are also periods of maintaining your business – checking and evolving your systems to cope with more growth or after a period of growth, taking a step back to recharge after a period of growth.
There is no one right or wrong season of business, they each have their place. It all comes down to your objectives at the time.
For example, you may want to grow your business as rapidly as possible to get to a position of market dominance and then ease back and transition to a season of maintenance and or profit or you may want to grow it slowly and steadily.