One of the most transformative ideas in "Selling with Love" is enjoying the sales process.

So many of us have been conditioned to see selling as a necessary evil - something we must grit our teeth and endure for the sake of our businesses.

But what if we could approach it with genuine enthusiasm and even joy?

As Jason Marc Campbell puts it, "When you understand that your impact, the client, and the product are so aligned within a place of love, you won't be able to hold yourself back from actually loving the process of selling. Getting on a sales call? Hell yeah! Posting on social media? Let's go! New advertising campaign? Product launch? Bring. It. On."

This mindset shift is a game-changer.

When you start to view each sales touch point as an opportunity to connect, serve, and make a difference, the entire experience is elevated.

You move from a place of resistance to flow, and your results reflect that positive energy.

I remember the first time I caught myself looking forward to a sales conversation.

It was a revelation.

I realised that my shift in perspective - from selling as an imposition to selling as an act of service - had fundamentally changed my experience.

And the more I leaned into that joy, the more successful and fulfilled I became.

So my invitation to you is this:

Where can you find more enjoyment in your sales process?

How can you infuse more love, more play, and more positive anticipation into each interaction?

Challenge yourself to approach your next sales opportunity with enthusiasm and see how it shifts the dynamic.

As an action step, identify one aspect of your sales process that you typically resist or dread. Then, brainstorm ways to reframe it in a more positive light.

How can you make it more fun, more connected, more impactful?

The more you can align your sales activities with a sense of joyful service, the more unstoppable you'll become.

Remember, selling is an invitation to the dance of transformation.

When you learn to love the steps - to find the joy in co-creating positive change with your clients - the entire experience is elevated.

Embrace the joy, and let it fuel your most fulfilling and successful sales yet.