In "Selling with Love", Jason Marc Campbell highlights the crucial role that loving your product plays in the sales process.
As he puts it,
"The importance of loving your product cannot be understated. Could you imagine having a product so good, so amazing, and priced so right that when you need to explain it to people, you can't hold yourself back from getting so excited and enthusiastic about it?"
This level of passion and conviction is magnetic.
When you genuinely believe in the value of what you're offering, it shines through in every interaction.
Your enthusiasm is contagious, and your ideal clients can't help but be drawn to your energy.
But loving your product isn't just about generating excitement.
It's about having a deep, unshakeable faith in the transformation it enables.
It's about knowing, without a shadow of a doubt, that what you're offering can make a real, positive difference in people's lives.
It's about inspiring hope and change.
As Jason says, "You know, from the bottom of your heart, that this product is really designed to make the world a better place, and they are getting the very best of what it could possibly be."
This conviction allows you to sell from a place of authentic service rather than neediness or desperation.
So my question for you is:
Do you truly, madly, deeply love your product or service? Do you believe in it with every fibre of your being?
If there's any hint of doubt, take some time to reconnect with the deeper value and impact of what you're offering. It's a chance to reinvigorate and reconnect with your purpose.
As an action step, list all the ways your product or service can positively transform your clients' lives.
Flesh out the benefits, the outcomes, the ripple effects. The more vividly you can connect with this, the more unshakeable your belief will become.
Remember, when you fall in love with your product, selling becomes a joyful act of service and contribution. You're not just peddling goods - you're inviting people into a brighter, better future.
And that's a mission worth getting excited about.