Are you “capsizing in a sea of sameness”?
That’s how Mike Weisman describes the dangers of trying to differentiate your business based solely on pricing or features.
Something that so many try to do and then wonder why they are struggling to stand out.
Instead focus on your customers, how you are serving them, the problems that you are solving for them.
In other words, how do the features of what you sell benefit them and help them in their life?
