Drowning In A Sea Of Sameness

by Louise Beattie  - October 26, 2022

Reading Time:  minutes

Drowning In A Sea Of Sameness

by Louise Beattie  - October 26, 2022

Reading Time:  minutes

Are you “capsizing in a sea of sameness”?

That’s how Mike Weisman describes the dangers of trying to differentiate your business based solely on pricing or features.

Something that so many try to do and then wonder why they are struggling to stand out.

Instead focus on your customers, how you are serving them, the problems that you are solving for them.

In other words, how do the features of what you sell benefit them and help them in their life?

Are you “capsizing in a sea of sameness”?

That’s how Mike Weisman describes the dangers of trying to differentiate your business based solely on pricing or features.

Something that so many try to do and then wonder why they are struggling to stand out.

Instead focus on your customers, how you are serving them, the problems that you are solving for them.

In other words, how do the features of what you sell benefit them and help them in their life?

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Louise Beattie

I help people simplify and accelerate the journey to an independent income doing the work they love (and are proud of) in service of the people they care about so that they can flourish in life and business without getting stuck on the treadmill of constant grind and hustle that gets you nowhere fast.

Louise is a Business Catalyst and Positive Intelligence Coach

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