Would you try and book a holiday without knowing where you want to go, when you want to travel, the type of accommodation you want to stay in, the kind of holiday you want to enjoy or how much you want to spend?

It would be pretty difficult, wouldn’t it?

Let’s say you decide that you want to go somewhere hot and sunny, sometime in June and you don’t know what your budget is or what kind of accommodation you want to book.

How many reviews are there in Trip Advisor for that place called Hot & Sunny?

How many airlines fly to that place called Hot & Sunny?

Seems it would be a lot easier to book your holiday if you could be a LOT more specific.

To actually book your holiday, you need to be much more specific, know exactly where you want to go, when and how much you are prepared to spend.

It’s the same with your business.

So many people start a business based on their passion because for example they “want to be a professional photographer” or “it’s my passion”.

That’s all well in good, however, what does “be a professional photographer mean? What does that look like?

Is it any wonder that with such a vague goal so many photographers end up struggling to make ends meet or trapped in a business working long hours, doing work they don’t enjoy (the stuff other than photography).

They didn’t design how they wanted their business to be.

To achieve your goals:

• you need to be specific…
• You need to know what your ideal business looks like…
• How your ideal life looks…

Without that specific information, how will you know how to get there, the specific steps you need to take?

This is one of the reasons so many business owners end up with a moderately successful business they come to hate because they are working all the hours they have at great cost to their family and personal lives.

They didn’t have a clear vision of how they wanted their business and life to look, it was wishy-washy and vague.

This applies to life too. Most people drift through life with a vague idea of what they want, but they don’t have a clear design.

They don’t know where they want to go or exactly what they want to achieve. It’s like booking one of those pot luck bargain basement holidays where you’ve got a rough idea of where you are going, but no idea of the exact resort or even the accommodation.

You might get lucky, but then again, you might not.

I don’t know about you, I would rather create my luck than leave it to random chance…