Building a business that honours your values AND pays the bills can feel impossible. You think you have to sacrifice one for the other.

Not true. With the right strategy, you can have BOTH.

I felt that tension for years when I had my photography business. I thought ‘successful business owner’ meant working nonstop. No boundaries, no rest, no family time.

I burned myself out trying to prove I was ‘serious’.

Finally, I asked myself: What lifestyle do I ACTUALLY want?

I realised chasing someone else’s idea of success was killing my joy.

So, I started over. Different business, different model.

I didn’t get it right at first. A lot of false starts.

Because I didn’t fully let go of what other people said I should doing.

I didn’t trust myself.

So, I got intentional. I redesigned my business model around MY ideal – reasonable hours, location freedom, and time for self-care.

Learned to trust myself.

And I finally found the momentum in business I had been seeking. Why? My energy was fully aligned with my offer.

Get clear on your lifestyle vision, then build your biz backwards from there.

It makes all the difference.