What’s your biggest fear that’s stopping you from attracting more clients, charging more money and creating the business you know you want?

It might be because you think that you are not good enough at your craft, that nobody will pay you enough to enable you to earn an independent income through it. Or it might be that you you have blocks around asking for the sale or being judged or the myriad of other ways that they hold us back because we are out of our comfort zone.

We all have fears that hold us back from our full potential. Fear is at the heart of all our our Saboteurs, our mental blocks that prevent us from being all that we can be.

It stops us from reaching our full potential, from standing up and being who we truly are, from flourishing in life and business.

Yet there is a surprisingly simple, yet powerfully effective way to deal with those fears. And better still, this simple shift that anyone can do has the potential to create a profound increase in business as a side effect.

In fact, you have probably done this multiple times throughout your life without even thinking about it.

When we get to the heart of the matter, you feel fear when your attention is focused internally, on yourself in some way.

When you focus on serving others, you allow your fear to melt away, because if you are truly focused on serving others, there is no room for you fear.

Doubt that’s true?

Think of all the fierce fearlessness of a parent protecting their child. Thoughts of their own safety don’t come into it, there is only one thing in their mind - preserving the safety and wellbeing of their child.

There is no room for their own fear, even in situations that previously may have terrified them.

When you are deeply focused on loving or serving another, it’s a place of fierce fearlessness.

So if you have fears in terms of your business, growing your business, asking for the sale, whatever it may be, instead focus deeply on how you, through your business, are serving others.

Approach business from the place of the servant, so that your attention is not focused inwardly.

If you want to overcome your fears the key is to understand and KNOW the impact that you have on your clients, the value that you bring to them, the impact that you create for them.

Thinking thoughts such as “I’m not good enough”, “how am I going to get enough clients?” or “how will I make enough money this month to pay the bills?” won’t move you to a place of fierce action.

Caring for, loving the audience that you serve, focusing on how you can make their life better, bring them value will leave no room for fear.

Asking yourself how you can make a difference to more of the amazing human beings that you serve through your business will take you to a place of fierce action.

This is not about being a pleaser at your own expense, it’s about focusing on how you can truly help people.

Now you may think that what you do doesn’t really help people on a deep level, that it doesn’t have an impact on their lives.

That’s just your Saboteurs talking because if what you do didn’t create an impact in some way, no-one would pay for it and I’m pretty certain that there are plenty of people out their earning good money from offering very similar products and services.

Now it may be that you need to take the time do dig in and understand that. For now, think about all the times that you have delivered “what you do” to other people, picture their reactions, their joy, their pleasure or maybe relief, whatever it may have been and focus on that.

And when you think about it, giving another human being pleasure or joy in some form is probably one of the greatest gifts you can give.

You may only see their pleasure momentarily, but what you do will continue to bring them joy and pleasure, and that’s important.

Focus on that, it’s one of the ways that you serve. When you do that, there is no room for your fears.

Focusing on serving others is how you move from being in fear, which is at the heart of all saboteurs, to being fierce in action, action being the activate mode of the Sage part of your brain.