Topics Covered Topics Covered In The Call:Creating Long-Form Content That Teaches, Entertains, Or Showcases Products/ServicesSix Steps To Creating A Story-Based
Crafting Engaging Social Media Stories: Strategies to Drive Sales and Boost Engagement Read Post »
table of contents Call RecordingIntroductionYour Resources For This CallBranding Foundations ChecklistAI Generated Transcript Topics Keywords Timestamps Key Themes Topics CoveredTopics
Brand Building 101 – Laying the Groundwork Read Post »
In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.
Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.
Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.
10X Your Marketing With the Chain of Beliefs Read Post »
In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.
We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.
Hot Seat Coaching – Marketing and Pricing Read Post »
