Time is too precious to squander

Create an independent income doing the work you love...

Create an independent income doing the work you love...

...(and are proud of) in service of the people you care about so that you can enjoy life without getting stuck on the treadmill of constant hustle and grind that gets you nowhere fast.


Mahatma Gandhi

"Speed is irrelevant if you are going in the wrong direction."

If You Want Independence and Freedom of Choice, It Begins With YOU...

Success isn't necessarily about 10 X-ing your business or changing the world, although it can be.

It's about knowing what kind of life you want and being clear on how you want to show up in the world...

Then creating a business that gives you the independence and freedom of choice to create YOUR version of success, not someone else's. 

When you know where it is you want to go and why, only then can you confidently move towards and evolve into that.

Ditch the experts who try to make your life and business fit their solution...

For too long we've been sold the myth that we just need the latest, hot tactics along with hard work to be a success.

The truth is, that's just a shortcut to overwhelm, struggle and broke. A path that leads to the survival trap - a never ending cycle of constantly changing tactics that you can't make work for you and that quickly become outdated.

Tired Of The Relentless Grind?

It's time to stop sucking up the relentless grind and escape the endless list of things to do that never gets shorter because there's always something new that needs your attention.

  • Are you tired of starting too many ideas and never getting them done, leaving you with a graveyard of good intentions and ideas?
  • Are you sick of the experts selling you courses that fit their solution which turn out to be a poor fit for you and your business?
  • Have you had enough of trying to figure out how to make a decent profit from your dream business, whilst you become more overwhelmed and frustrated?

Want A Successful and Profitable Business of One?

It's been said that problems in business are personal problems in disguise. It doesn't matter how good your strategy or tactics are, if YOU are not showing up effectively.

It doesn't matter how well you perform if you are heading in the wrong direction, you're just going to get further away from where you want to be more quickly.

Instead, change the way you think about life and business, and you will discover that the Fundamental Principles always serve you and guide you in creating the right path for you. 

The Forge & Flourish Approach

If you want to create an independent income, that gives you freedom of choice, without getting stuck in the never-ending cycle of hustle and grind that gets you nowhere fast...

It's time to get clear on the exact steps for YOU to create a successful, sustainable business and life.

it all starts here

The Fundamentals

Become The Person You Need To Be

It doesn't matter how good your strategy is, if your mind is constantly sabotaging your performance and happiness. By strengthening the part of your brain that serves you and quieting the part that sabotages you, you'll handle the challenges of life and business more effectively and with less stress and overwhelm.

The Right Strategy

Your strategy is your roadmap. You start by defining where you want to go, your North Star, and then a roadmap designed around you, your business and your resources (time, strengths, finances etc) so that you create a life and business that energises you.

Focused Action

When you have your roadmap, it's time for focused action that takes you towards the business & life you want to create. Always be working on the most important thing that your business needs, not the first thing that brings a sense of relief or movement. Focus on the 20% that gets you 80% of your results. 

A Few Things I've Learned

Over the years I've worked with creatives just getting started through to multiple high 6-figure businesses. It's taught me a lot...

Everybody, every business is different

What works for one person or business doesn't necessarily work for another - there are a whole range of factors to consider when planning the best approach to grow your business.

The fundamental principles are the same

Whether you are running a multiple 6-figure business or on your way to your first 50k, the fundamental principles of business remain the same. 

What got you here won't get you there

To grow your business, need to grow and evolve your strategies and tactics.

Consistency & focus will reward you

It's better to take consistent and focused action over sporadic leaps. Ultimately, what you get out is a reflection of what you put in.

Who is this for?

People who want to create an independent income that gives the freedom of choice to live life on your own terms whilst making a difference through the ripple effect.

  • Entrepreneurs
  • Creatives
  • Local Business Owners
  • Freelancers
  • Coaches

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see what others have to say

You're in good company

Working with Louise has been a breath of fresh air. Before, I didn't feel I had any direction in my business. Now I have so much more clarity over what I am doing. I haven't done a single exercise where I’ve thought “I don’t get the point of this”. SO MUCH VALUE.

Sandie Powner

Owner Exclusive Holidays & Professional Dog Photographer

My business has moved forward with more traction and focus in the last 6 months than in the 2 years previously. I highly recommend working with Louise. She is very knowledgable, helpful and inspiring.

Hemma Mason

Professional Photographer

Entrepreneur & owner, Creator Akatemia

I really truly appreciate everything you've done and the heart you've poured into this relationship.

I can say with 100% confidence that I wouldn't be here in this place if I hadn't hired you so early on in my business journey.

I am so thankful to you for all the support and wisdom you've given.

Susanna Lonnrot

Entrepreneur, Creator Akatemia

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Why the name Forge & Flourish?


From the latin faber which means worker, the word forge is perfect when it comes to growing ourselves and our businesses.

It can be used as a noun or verb and has two distinct definitions.

To give form or shape to, especially by means of careful effort.

To advance gradually but steadily and to advance with an abrupt increase of speed.


Deriving from flōrēre which means to bloom, prosper, be at the peak of one's powers.

And isn't that what we what we want in life and business?

Flourish can also be used as a noun or a verb with distinct definitions.

- To grow luxuriantly; to achieve success; to be in a state of activity or production; to reach a height of development or influence.

- A period of thriving; a sudden burst; a luxuriant growth or profusion.

Hi, I'm Louise Beattie

I help people bridge the gap between earning an independent income and doing the work they love (& are proud of) in service of the people they care about, so that they can flourish in life and business.

We do this by getting clear on the exact steps that are right for you to simplify and accelerate the journey to a sustainable, independent income. A business that meets your idea of success, so that you can confidently enjoy freedom of choice in your life. 

Louise is a Business Catalyst and Heroic Coach®.

Louise Beattie

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