Transform Your Marketing: Custom Strategies for Solopreneurs and Small Businesses

Embrace a Marketing Strategy as Unique as Your Business

Embarking on the entrepreneurial journey brings its unique set of challenges, especially in the realm of marketing. A staggering 49% of small business owners take on marketing efforts solo, juggling the complexities and time constraints that come with wearing multiple hats. This statistic from Fundera highlights a common reality: the daunting task of marketing can often feel like navigating a labyrinth without a map.

That's where the 90-Day Marketing Foundation Builder comes into play, offering a guided path tailored to your unique business needs.

Tired of hitting the same roadblocks? Can't figure out why your marketing misses the mark?

You are not alone. Many entrepreneurs find marketing daunting, which often leads to uncertainty. Despite having the skills, passion, and vision, the complexity of today's dynamic marketplace can be overwhelming.

Enter the Marketing Foundation Builder: your fresh start. Crafted with solopreneurs and small businesses in mind, this program champions collaboration and crystal clarity. Recognising the distinct nature of your business, we steer away from one-size-fits-all methods.

Establishing Essential Marketing Foundations For Business Sustainability

In the realm of small businesses, the importance of robust marketing foundations cannot be overstated. A staggering 42% of startup failures are attributed to a lack of market need, as reported by CB Insights, highlighting the critical mistake of neglecting essential marketing groundwork like market research. This oversight can lead to strategies that fail to resonate with target audiences, underscoring the necessity of a solid base.

Why Comprehensive Marketing Foundations Matter:

Effective marketing strategies are built on more than just market research; they're shaped by a deep understanding of your brand's value, identifying your audience, crafting compelling messages, and setting clear goals. Each component strengthens the others, forming a resilient and flexible strategy that adapts to market shifts.

The "90-day Marketing Foundations Builder" Program - Securing Your Success:

This program is designed to strengthen, or even establish, your marketing foundations. We delve into market research and tailor a strategy that aligns with your business's unique needs, ensuring your marketing efforts match the demands of your marketplace. By leveraging AI and personalised strategies, we transform foundational insights into actionable plans, setting your business on a path of growth and adaptability.

The Value of Investing in Solid Foundations:

Investing in strong marketing foundations offers immense long-term benefits. It provides the insights needed for informed decision-making, reduces the risk of misaligned strategies, and increases the efficiency of marketing investments. In a rapidly evolving marketplace, a well-defined marketing foundation helps you respond to changes and proactively shape your market presence, driving significant impact and profitability.

Your business is exceptional, and your marketing plan should be too.

Our sessions dive deep. With AI insights, we unearth your brand's voice and craft narratives that echo your vision. From identifying your ideal clients to shaping a compelling brand narrative and establishing a potent lead-generation system, our journey together is tailored to your unique business ethos.

Why This Program Is Different:

In today's digital age, the right approach to marketing can make all the difference in capturing the attention of your target audience. Leveraging the latest advancements in AI, our program is designed to streamline this process, making it more efficient and effective. According to McKinsey, integrating AI into marketing strategies has led to a 50% increase in leads and appointments, a testament to the power of technology in transforming traditional marketing efforts.

This program harnesses this potential, ensuring your marketing meets and exceeds your business objectives for clients and revenue.

Personalised Approach

Every strategy is handcrafted to fit your unique goals and challenges, making sure your marketing strikes a chord with your audience.

AI-Enhanced Strategies

Harnessing AI technology, we zoom in on the 20% of marketing efforts that drive 80% of your results.

Collaborative Process

This program is a partnership where I work side-by-side with you, aligning with your vision and goals to build a marketing foundation that ensures lasting growth.

A Comprehensive, Adaptive Marketing Ecosystem

We're set on your long-term growth, crafting a flexible, comprehensive marketing ecosystem designed just for you. Our aim is to facilitate immediate success and continuous development, providing you with a marketing foundation that grows with your business.

Elevate Your Marketing: Personalised Strategies Powered by AI

While digital marketing offers a realm of opportunities, a notable 64% of small businesses have yet to fully harness the digital landscape, with many lacking even a basic website, according to This discrepancy not only highlights a significant challenge but also unveils a vast opportunity for growth and meaningful engagement.

This program directly tackles this issue by establishing a robust digital presence that truly resonates with your target audience. Moving beyond just the fundamentals, we employ AI and personalised strategies to create a marketing ecosystem that is not merely digital but also dynamic and uniquely tailored to your brand.

Embark on a transformative 90-day journey designed to future-proof your marketing. By combining the precision of AI innovation with the depth of customised strategy, we craft a distinctive marketing foundation that propels your business towards substantial growth and success.

Here's what you can expect:

Throughout our time together, we focus on laying down the essential building blocks of your marketing strategy - elements that are crucial for your brand's long-term success in the marketplace.

Target Market Analysis & Strategy

We uncover your ideal clients' intricacies as we identify who they are, understand their needs, and reveal their decision-making processes. This involves creating a comprehensive Customer Profile, delineating the Customer Journey, and pinpointing key Customer Challenges. You'll receive practical insights ready for immediate application.

Brand Identity and Strategy

Let's sharpen your brand's essence with a strategy that resonates. Together, we'll articulate your Mission, Vision, & Values in ways that deeply connect with your audience. You'll have everything from a compelling Brand Bio to a strategic Social Media Plan that you can start implementing immediately.

Content Strategy and Creation

Together, we establish key Content Pillars and Content Concepts that align with your brand's voice. Gain access to Content Outlines and a 30-day Social Media Plan to captivate and expand your audience from the start.

Lead Generation System

Together, we create the copy for a compelling Opt-in Page for Lead Magnets and an enticing Welcome Email Sequence. These tools are tailored to transform visitors into devoted customers right from their first interaction with your brand.

I've meticulously designed this program to enhance and uplift your marketing, branding, and customer engagement efforts. With my support and your distinct business perspective, we will collaboratively craft a marketing ecosystem that mirrors your brand's true spirit.

This program doesn't just offer a marketing course; it's a collaborative partnership where your unique business story meets a blend of empathetic insight and cutting-edge AI technology. Together, we'll forge a marketing strategy that not only distinguishes you in today's competitive market but also establishes a foundation for a prosperous future.


Voices of Success

Hear directly from clients who've journeyed to success with our partnership. These testimonials reflect the powerful, personalised impact of our approach, inspiring you to envision the transformative potential for your business.

This program will change your business and your life

Working with Louise has been a breath of fresh air in terms of learning the building blocks to create a business that will work FOR me and bring in clients. I have so much more clarity over what I am trying to do, which will form the basis of everything I do in future.

The absolute best thing for me about the course is the interaction with Louise, from the weekly worksheets and tasks which she gives direct feedback on, to being able to go back and forth with ideas, to having the opportunity to ask questions and receive a personalised video message with Louise’s answers. So hands on and in-depth – the value is simply immense!!! Louise’s help and encouragement has made a vast difference to me.

There is so much value I can’t even single out the most useful things I’ve learned. It is ALL worthwhile. I don’t think I have done a single exercise where I’ve thought “I don’t get the point of this”. SO MUCH VALUE.

If you want to progress your business and make a real difference to your life, you need this program. It will change your business and your life.

Sandie Powner,

Professional Dog Photographer and Owner, Exclusive Holidays

Help you continually increase your business performance over time

Working with Louise provided a foundation for me to build my photography business upon. No wild exaggerations of 100K in 100 days, or how to build your business to six figures in 5 easy steps. Instead, Louise provides guidance and processes to help you continually increase your business performance over time. No quick fixes but sound advice of how to understand your ideal customers, speak to those customers, and increase revenue and profits that are sustainable for the long term.

It does require work on your part, but then what business doesn’t? At least the ones that succeed. Even during the lock-downs and quarantines, Louise provided weekly advice through live video calls and was available for questions and answers, either by email or in her Facebook Group. I appreciate the opportunity to take and learn from from Louise directly.

Junmo Lee,

Professional Photographer

Wouldn't be here without you

I really truly appreciate everything you've done and the heart you've poured into this relationship. I can say with 100% confidence that I wouldn't be here in this place if I hadn't hired you so early on in my business journey. I am so thankful to you for all the support and wisdom you've given.

Susanna Lonnrot,

Photographer, Creator

I would not have this flourishing business if it wasn’t for you

Thank you so much for all your help over the years. I would not have this flourishing business if it wasn’t for you. I know you say I’ve done the work, but you steer me the right way. Still some way to go, but sat here looking at my busy calendar, finally working full time and building for the future I’d say I’ve just about past that cusp I’ve been talking about.

Just so pleased I found you when I did. You're an angel sent to help. Someone who genuinely cares and I really believe that's rare these days.

Paul Swift,

Professional Wedding Photographer

Transform Your Marketing With A Comprehensive Suite Of Deliverables

Embark on a journey with clear steps and outcomes designed to elevate your business. In my 90-day program, I meticulously craft a series of deliverables, each tailored to your unique business needs. These aren't just strategy elements; they are the building blocks of your brand's future in the marketplace. Here's What You Receive:

Ideal Client Analysis & Strategy:

  • Customer Overview
    Gaining a detailed understanding of your target market. 
  • Customer Journey Mapping
    Visualising and enhancing the path your customers take.
  • Jobs To Be Done (JTBD)
    Identifying and articulating your customers' core needs.
  • Buyer Persona Development
    Creating detailed profiles of your ideal customers.
  • Ideal Customer Problems
    Understanding and addressing the key challenges your customers.

Branding and Identity:

  • Tone Analysis
    I analyse your existing content to train AI, ensuring brand consistency.
  • Word Bank Creation
    Develop a curated list of words that resonate with your brand's voice.
  • Mission, Vision & Values Articulation
    Define and refine your brand's core principles.
  • Brand Bios
    Creating detailed profiles of your ideal customers.
  • Website Copy
    Create engaging copy for your Home Page and About Page.
  • Brand Emails
    Develop email content that aligns with your brand voice.
  • Social Media Strategy
    Plan and implement brand-aligned social media content.

Content Strategy and Development:

  • Content Pillars
    Establish key themes for your content strategy.
  • Content Ideas Generation
    Brainstorm content ideas for each pillar.
  • Content Outlines
    Create outlines for your content pieces.
  • 30-Day Social Media Plan
    Develop a comprehensive plan for a month of social media

Lead Generation Framework:

  • Opt-in Strategy
    Generate creative ideas for opt-ins.
  • Lead Magnet Copy
    Craft persuasive copy for your chosen lead magnet.
  • Opt-in Page Copy
    Write engaging copy for your opt-in landing page.
  • Thank You Page & Delivery Email
    Develop copy for the thank-you page and email for opt-in confirmation.
  • Welcome Sequence Emails
    Create a series of emails to welcome and engage new subscribers.

Each of these deliverables is not just a task to be completed; it's an opportunity to refine and elevate your marketing, branding, and customer engagement. With my expert guidance and your unique insight into your business, we will co-create a marketing ecosystem that truly reflects the heart of your brand.


Addressing Your Key Questions and Concerns

I've compiled a comprehensive FAQ section to address common queries and concerns, ensuring you feel fully informed and confident in your decision to join this program. From the specifics of AI integration to the program's flexibility, investment value, and beyond, we aim to resolve doubts and empower your marketing decisions.

How does the program adapt to my business's unique needs?

Each strategy is bespoke, starting with an in-depth analysis to understand your brand's essence, ensuring our approach aligns with your specific goals and values.

Can I manage this program with a busy schedule?

Absolutely. The program is designed for flexibility, allowing you to engage at your own pace without disrupting your existing commitments. It’s structured to enhance your marketing without upending your daily routine, offering maximum flexibility.

Is the AI component complex to use for those without technical expertise?

You need no technical expertise; I manage all AI tools through proprietary systems for you.

How involved do I need to be in the process?

Your input is crucial for tailoring the strategy to your brand, but the heavy lifting is on me. Your involvement is about providing insights and feedback, ensuring the marketing plan resonates with your brand’s identity.

Considering the cost, what makes this program a wise investment for my business?

The program is structured to offer maximum return on investment by focusing on strategic, high-impact marketing foundations tailored to drive growth and profitability for your business. Consider the time that it would take to do this on your own or to hire branding experts and copywriters.

Will I maintain control over the creative aspects of my marketing?

Yes, you retain full creative control. My role is to enhance your vision with the marketing foundations complementing your brand’s creative direction.

What if I'm new to marketing?

This program is designed to be accessible to business owners at all levels of marketing experience, providing you with the knowledge and tools to grow your brand effectively.

Is this program suitable for very small or new businesses?

Yes, the program is tailored to fit businesses of all sizes, including new startups. The strategies and tools are scalable and customised to match your business's growth stage.

How personalised will the marketing content be?

Every deliverable is created with your brand's unique story and audience in mind, ensuring a high level of personalisation and engagement.

What type of ongoing support can I expect?

Continuous support is a cornerstone of the program, ranging from regular check-ins to on-demand assistance to navigate any marketing challenges that arise.

Can this program be effective for niche markets?

Absolutely. This approach excels in developing deeply customised strategies that resonate within specific niches, leveraging your unique market position.

How Do We Measure the Success of Our Implemented Marketing Strategies?

I gauge success within this program by several key indicators, all centred around the robust development and refinement of your marketing foundations:

  • Quality of Marketing Materials: Assessing the completeness and sophistication of your marketing tools, from the depth and precision of your customer avatar to the resonance of your content with your brand’s narrative.
  • Alignment and Effectiveness: Ensuring your content pillars comprehensively cover essential aspects of your business and align with your overarching marketing strategy.
  • Client Engagement and Feedback: Valuing your insights and reactions is integral to refining our approach and outcomes.
  • Clarity and Confidence: The degree to which you gain a clearer understanding of your marketing direction and feel equipped to pursue your marketing efforts independently after the program.

    While direct metrics like increased website traffic and lead generation are vital indicators of marketing success, they depend on factors beyond the scope and control of this program. Therefore, the focus is on equipping you with the foundational marketing tools that set the stage for these long-term achievements. This strategic approach ensures you're well-prepared to build on this foundation, aiming for sustained growth and measurable results in the subsequent phases of your marketing journey.

Embracing Your Success with Confidence  
My Satisfaction Guarantee

My Commitment to Your Success

Embarking on your marketing journey with our program is a significant step towards achieving your business goals. I understand the leap of faith you're taking, which is why I offer a robust satisfaction guarantee to ensure you step forward with complete confidence.

Unified Commitment and Assurance: 

This program is built on the foundation of mutual commitment. When you fully engage with the program - completing all tasks, following through on action steps, and providing constructive feedback - I pledge to meet and exceed your expectations. This journey is a partnership aimed at unlocking our shared success.

Extended Support for Guaranteed Satisfaction: 

Should you feel, after fully committing to the program for 90 days, that the outcomes haven't aligned with your expectations, rest assured that my commitment to your success doesn't end there. I offer an additional 90 days of personalised support, working closely with you to refine and enhance your marketing foundations. Achieving your satisfaction is more than a promise; it's a fundamental principle of this program.

A Partnership Built on Trust and Excellence: 

This guarantee underscores my dedication to your success and my confidence in the program's ability to transform your marketing efforts. It's a bold promise to stand by the quality and effectiveness of my approach, ensuring I create marketing foundations that resonate with your vision and drive tangible results.

Embark on this journey now, backed by our satisfaction guarantee?

Let's take this step together, forging a future where your marketing meets and exceeds your expectations.

Special Launch Offer: Secure Your Exclusive Rate

As I unveil the "90-day Marketing Foundations Builder" program, a unique opportunity awaits for the first 5 business owners ready to elevate their marketing with purpose. This is your chance to be among the elite group who will not only transform their marketing strategies but also do so at an exclusive, one-time offer.

Limited Time Offer for Fast movers

For a limited period, we're offering this comprehensive program at a special rate of £1000 for the first 5 enrollees. This inaugural pricing is crafted to welcome those eager to lead their market with innovative, AI-driven marketing strategies tailored specifically to their business's unique needs.

Why Enroll Now?

Exclusive Pricing

Secure your spot in the "90-day Marketing Foundations Builder" program at a one-time special rate, available only to the first 5 clients.

Early Mover Advantage

Gain a competitive edge by implementing cutting-edge, AI-enhanced marketing strategies before the wider market catches on.

Shape the Future

As part of this select group, your feedback will help refine the program's future iterations, ensuring it continues to meet the evolving needs of businesses like yours.

After the initial 5 spots are filled, the program fee will increase to £1500. This is a unique chance to not only benefit from a transformative marketing program but to do so with significant savings.

Don't Miss Out: This special offer is designed for those ready to take decisive action towards propelling their business to new heights. If you're committed to building a solid marketing foundation that will support your business's growth and success, now is the time to act.

Complete the Form Below To Enroll and Claim Your Spot at the Special Rate

Embrace this opportunity to redefine your marketing approach with the "90-day Marketing Foundations Builder" program, and step into the future of marketing with confidence and strategic advantage.

Your Moment of Decision

Embrace the Change That Elevates Your Business

Join the 90-Day Marketing Foundation Builder to revolutionise your marketing and step into significant growth and success. This moment isn't just a decision; it's a commitment to elevating your business with a strategy that reflects and amplifies your unique vision and values.

Don't wait for change. Create it.

Join now and let's make your business unforgettable.

Contact Me: Guiding You to Make the Right Choice

Have questions? 
Send me your questions or let me know if you want to schedule a chat, and I'll answer personally. 

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