for Solopreneurs and Small Businesses

Transform Your Marketing: Where Technology Meets Human Connection

for Solopreneurs and Small Businesses

In today's digital landscape, small business owners face a unique challenge. While technology offers powerful tools for marketing, many find themselves caught between two extremes: drowning in generic advice or getting lost in complex technical solutions.

What if there was a different way?

A way to combine the efficiency of cutting-edge technology with the authenticity that makes your business unique. A way to create marketing that feels natural while leveraging the latest innovations to save time and enhance results.

This is where the Marketing Foundations Builder comes in.


A Different Kind of Marketing Program

This isn't just another marketing solution. It's a carefully crafted approach that bridges the gap between technological innovation and genuine human connection. Instead of choosing between efficiency and authenticity, you get both:

  • The power of AI to accelerate and enhance your marketing foundations
  • The human insight to ensure everything remains authentic to your brand
  • A personalised approach that builds on your natural strengths
  • Marketing that connects deeply with your ideal clients


Why This Matters Now

While 49% of small business owners handle marketing alone (Fundera), most are missing a crucial opportunity. They're either avoiding new technology altogether or using it in surface-level ways that don't create real impact.

The real opportunity lies in combining timeless marketing principles with emerging capabilities in a way that feels natural and creates genuine connections with your ideal clients.

The Marketing Foundations Builder: A Personalised Journey

Where Most Marketing Programs Fall Short

Traditional marketing programs often leave you with generic templates and theoretical advice. AI-focused solutions can generate content at scale but miss the human element that makes your business special. Neither approach creates the deep connection your business needs to thrive.

A Different Approach

The Marketing Foundations Builder combines the best of both worlds. Instead of teaching you how to create marketing foundations, I do the heavy lifting - creating comprehensive draft deliverables for your business using a powerful combination of AI efficiency and human insight. Then we work together over 60 days to refine and implement them, ensuring everything perfectly fits your business.


How It Works:

  1. Deep Understanding: We begin with a detailed questionnaire and strategy call that uncovers what makes your business uniquely valuable.
  2. Strategic Creation: I craft your marketing foundations using advanced tools and methods that achieve in days what traditionally takes months.
  3. Personal Refinement: Together, we fine-tune every element until it authentically represents your business and resonates with your ideal clients.
  4. Guided Implementation: You receive support throughout the 60-day journey, ensuring everything works effectively in the real world.

The Result: Marketing foundations that combine efficiency with authenticity, technology with human touch, and strategic thinking with natural connection.


Why This Approach Works

This balanced approach means:

  • You get professional-quality deliverables without losing your authentic voice
  • Your marketing foundations are built faster without sacrificing depth
  • Everything feels natural while incorporating strategic best practices
  • Your unique strengths are enhanced, not standardised

Your Complete Marketing Foundation: What You Receive

Choose the Complete package with all deliverables or The Essentials Option with two sets of deliveralbes

The Marketing Foundations Builder isn't just about creating individual marketing pieces - it's about building a cohesive, intelligent marketing ecosystem that grows with your business. Here's what we create together:



Each deliverable combines:

  • Strategic best practices
  • AI-enhanced efficiency
  • Your authentic voice
  • Real-world applicability
Customer Research & Understanding

Because genuine connection starts with deep insight

  • Customer Research & Analysis: Understanding who your ideal clients really are
  • Customer Journey Mapping: Visualising their path to choosing you
  • Buyer Persona Development: Creating detailed profiles that capture both practical and emotional drivers
  • Problem Generator: Uncovering the deeper challenges your clients face
  • Customer Overview: A clear summary to keep you focused on who you serve
Brand Development

Where your authentic voice meets strategic communication

  • Brand Voice Analysis: Capturing your natural communication style
  • Word Bank: Your personalised collection of powerful, authentic phrases
  • Mission, Vision & Values: Articulating your deeper purpose
  • Brand Emails: Welcome sequences that feel personal yet strategic
  • Brand Story Suite: Multiple versions of your story for different platforms
Content Strategy 

Strategic content that feels natural to create

  • Content Pillars: Your key topics of expertise
  • Content Ideas: A bank of relevant topics for each pillar
  • Content Outline: Strategic yet authentic content planning
  • 52-Week Content Plan: A full year of content direction
  • Social Media Framework: 30 days of engaging content to start
Website Foundation

Your digital presence, authentically presented

  • Home Page Content: Your digital doorway, strategically crafted
  • About Page: Your story, told in a way that connects
  • Contact Page: Inviting the right conversations
  • Category Pages: Guiding visitors naturally through your offerings

Marketing Foundations Builder

You're joining at the ground level of something transformative. This is your chance to be among the first to combine timeless marketing principles with emerging capabilities in a way that feels natural and creates genuine connections.


Bonuses (Value £2491) 

Lead Generation Package (£497 Value)
  • A variety of ideas for different lead magnets that will help you provide strategic value to your audience and grow your email list with potential customers
  • Lead Magnet Creator: Flesh out your chosen opt-in idea, including the title & core information, outline and a first draft of the lead magnet content.
  • Opt-in & Thank You Page Copy: Give your visitors a clear, compelling understanding of the value of your opt-in offer
  • Opt-In Delivery Email & Email Content Ideas to take your email subscribers from leads to customers
Website Optimisation Package (£997 Value)
  • SEO Analysis for 3 key web pages (Targeted keyword recommendations, SEO title and description optimisation, Actionable improvement strategies
  • Web Page Enhancement: Content structure recommendations, Page rewrites for better engagement, Digital presence optimisation
  • Comprehensive Brand Keyword Research: Industry category keywords, Product-specific terms, Customer intent analysis
Your Personal AI Marketing Assistant (£997 Value)
  • Custom-configured AI Assistant for your business
  • Trained with your brand voice and strategy
  • Save hours on content creation and research


Why Limited Spots?

So that I can provide the highest level of personal attention to each business owner. This isn't about creating scarcity - it's about ensuring every client gets the focus and support they deserve.

Includes:

  • Complete Marketing Foundations Package (£2000 value)
  • 60-day support period 


WHAT PEOPLE SAY

Voices of Success

Hear directly from clients who've journeyed to success with our partnership. These testimonials reflect the powerful, personalised impact of our approach, inspiring you to envision the transformative potential for your business.

This program will change your business and your life

Working with Louise has been a breath of fresh air in terms of learning the building blocks to create a business that will work FOR me and bring in clients. I have so much more clarity over what I am trying to do, which will form the basis of everything I do in future.

The absolute best thing for me about the course is the interaction with Louise, from the weekly worksheets and tasks which she gives direct feedback on, to being able to go back and forth with ideas, to having the opportunity to ask questions and receive a personalised video message with Louise’s answers. So hands on and in-depth – the value is simply immense!!! Louise’s help and encouragement has made a vast difference to me.

There is so much value I can’t even single out the most useful things I’ve learned. It is ALL worthwhile. I don’t think I have done a single exercise where I’ve thought “I don’t get the point of this”. SO MUCH VALUE.

If you want to progress your business and make a real difference to your life, you need this program. It will change your business and your life.

Sandie Powner,

Professional Dog Photographer and Owner, Exclusive Holidays

Help you continually increase your business performance over time

Working with Louise provided a foundation for me to build my photography business upon. No wild exaggerations of 100K in 100 days, or how to build your business to six figures in 5 easy steps. Instead, Louise provides guidance and processes to help you continually increase your business performance over time. No quick fixes but sound advice of how to understand your ideal customers, speak to those customers, and increase revenue and profits that are sustainable for the long term.

It does require work on your part, but then what business doesn’t? At least the ones that succeed. Even during the lock-downs and quarantines, Louise provided weekly advice through live video calls and was available for questions and answers, either by email or in her Facebook Group. I appreciate the opportunity to take and learn from from Louise directly.

Junmo Lee,

Professional Photographer

Wouldn't be here without you

I really truly appreciate everything you've done and the heart you've poured into this relationship. I can say with 100% confidence that I wouldn't be here in this place if I hadn't hired you so early on in my business journey. I am so thankful to you for all the support and wisdom you've given.

Susanna Lonnrot,

Photographer, Creator

I would not have this flourishing business if it wasn’t for you

Thank you so much for all your help over the years. I would not have this flourishing business if it wasn’t for you. I know you say I’ve done the work, but you steer me the right way. Still some way to go, but sat here looking at my busy calendar, finally working full time and building for the future I’d say I’ve just about past that cusp I’ve been talking about.

Just so pleased I found you when I did. You're an angel sent to help. Someone who genuinely cares and I really believe that's rare these days.

Paul Swift,

Professional Wedding Photographer

Here's a Reminder of the Deliverables

Embark on a journey with clear steps and outcomes designed to elevate your business. In This program, I meticulously craft a series of deliverables, each tailored to your unique business needs. These aren't just strategy elements; they are the building blocks of your brand's future in the marketplace. Here's What You Receive:



Ideal Client Analysis & Strategy:

  • Customer Overview
    Gaining a detailed understanding of your target market. 
  • Customer Journey Mapping
    Visualising and enhancing the path your customers take.
  • Jobs To Be Done (JTBD)
    Identifying and articulating your customers' core needs.
  • Buyer Persona Development
    Creating detailed profiles of your ideal customers.
  • Ideal Customer Problems
    Understanding and addressing the key challenges your customers.

Branding and Identity:

  • Tone Analysis
    I analyse your existing content to train AI, ensuring brand consistency.
  • Word Bank Creation
    Develop a curated list of words that resonate with your brand's voice.
  • Mission, Vision & Values Articulation
    Define and refine your brand's core principles.
  • Brand Bios
    Creating detailed profiles of your ideal customers.
  • Brand Emails
    Develop email content that aligns with your brand voice.
  • Social Media Strategy
    Plan and implement brand-aligned social media content.

Content Strategy and Development:

  • Content Pillars
    Establish key themes for your content strategy.
  • Content Ideas Generation
    Brainstorm content ideas for each pillar.
  • Content Outlines
    Create outlines for your content pieces.
  • 52-Week Content Plan
    A full year of content direction
  • 30-Day Social Media Plan
    30 days of engaging content to start

Website Foundation:

  • Home Page Content
    Your digital doorway, strategically crafted
  • About Page
    Your story, told in a way that connects
  • Contact Page
    Inviting the right conversations
  • Category Pages
    Guiding visitors naturally through your offerings

Each of these deliverables is not just a task to be completed; it's an opportunity to refine and elevate your marketing, branding, and customer engagement. With my expert guidance and your unique insight into your business, we will co-create a marketing ecosystem that truly reflects the heart of your brand.

Why Enrol Now?

Exclusive Pricing

Secure your spot in the "Marketing Foundations Builder" program at a one-time special rate, available only to the first 5 clients.

Early Mover Advantage

Gain a competitive edge by implementing cutting-edge, AI-enhanced marketing strategies before the wider market catches on.

Full Support

I'll be with you and guiding you every step of the way as you implement and revolutionise your client attraction systems.

Complete the Form Below To Enrol and Embrace this opportunity to redefine your marketing approach with the "Marketing Foundations Builder" program.

 step into the future of marketing with confidence and strategic advantage.

Your Moment of Decision

Embrace Transformational Marketing

The Marketing Foundations Builder is more than a program—it's a partnership designed to elevate your business. This is your chance to embrace a comprehensive strategy that combines innovative technology with authentic human insight.

Why Choose This Path?

  • Personalised Expertise: Receive strategic guidance tailored to your brand and goals.
  • Extended Support: Enjoy an exclusive 90-day support period, ensuring your success.
  • Proven Results: Join a community of businesses experiencing growth with our balanced approach.
  • Comprehensive Deliverables: Achieve a complete marketing foundation that grows with you.

This Isn't Just About Growth; It's About Fulfillment

Imagine a future where your marketing not only attracts ideal clients but also reflects the essence of your business. Where every strategy feels authentic, and every campaign resonates with your vision.

Now is the time to step confidently toward this future.

Seize the Opportunity

Join the Marketing Foundations Builder today and secure your place among the businesses that are shaping the future of strategic, authentic marketing. With limited spots, this advantage won't last.

Ready for Transformation?

Take the next step towards building a marketing foundation that truly connects. This isn't just your moment of decision—it's the beginning of your success story.

FAQs:

Addressing Your Key Questions and Concerns

I've compiled a comprehensive FAQ section to address common queries and concerns, ensuring you feel fully informed and confident in your decision to join this program. From the specifics of AI integration to the program's flexibility, investment value, and beyond, we aim to resolve doubts and empower your marketing decisions.

How does the program adapt to my business's unique needs?

Each strategy is bespoke, starting with an in-depth analysis to understand your brand's essence, ensuring our approach aligns with your specific goals and values.

Can I manage this program with a busy schedule?

Absolutely. The program is designed for flexibility, allowing you to engage at your own pace without disrupting your existing commitments. It’s structured to enhance your marketing without upending your daily routine, offering maximum flexibility.

Is the AI component complex to use for those without technical expertise?

You need no technical expertise; I manage all AI tools through proprietary systems for you.

How involved do I need to be in the process?

Your input is crucial for tailoring the strategy to your brand, but the heavy lifting is on me. Your involvement is about providing insights and feedback, ensuring the deliverables resonate with your brand’s identity.

Considering the cost, what makes this program a wise investment for my business?

The program is structured to offer maximum return on investment by focusing on strategic, high-impact marketing foundations tailored to drive growth and profitability for your business. Consider the time that it would take to do this on your own or to hire branding experts and copywriters.

Will I maintain control over the creative aspects of my marketing?

Yes, you retain full creative control. My role is to enhance your vision with the marketing foundations complementing your brand’s creative direction.

What if I'm new to marketing?

This program is designed to be accessible to business owners at all levels of marketing experience, providing you with the knowledge and tools to grow your brand effectively.

Is this program suitable for very small or new businesses?

Yes, the program is tailored to fit businesses of all sizes, including new startups. The strategies and tools are scalable and customised to match your business's growth stage.

How personalised will the marketing content be?

Every deliverable is created with your brand's unique story and audience in mind, ensuring a high level of personalisation and engagement.

What type of ongoing support can I expect?

Continuous support is a cornerstone of the program, ranging from regular check-ins to on-demand assistance to navigate any marketing challenges that arise.

Can this program be effective for niche markets?

Absolutely. This approach excels in developing deeply customised strategies that resonate within specific niches, leveraging your unique market position.

How Do We Measure the Success of Our Implemented Marketing Strategies?

I gauge success within this program by several key indicators, all centred around the robust development and refinement of your marketing foundations:

  • Quality of Marketing Materials: Assessing the completeness and sophistication of your marketing tools, from the depth and precision of your customer avatar to the resonance of your content with your brand’s narrative.
  • Alignment and Effectiveness: Ensuring your content pillars comprehensively cover essential aspects of your business and align with your overarching marketing strategy.
  • Client Engagement and Feedback: Valuing your insights and reactions is integral to refining our approach and outcomes.
  • Clarity and Confidence: The degree to which you gain a clearer understanding of your marketing direction and feel equipped to pursue your marketing efforts independently after the program.


    While direct metrics like increased website traffic and lead generation are vital indicators of marketing success, they depend on factors beyond the scope and control of this program. Therefore, the focus is on equipping you with the foundational marketing tools that set the stage for these long-term achievements. This strategic approach ensures you're well-prepared to build on this foundation, aiming for sustained growth and measurable results in the subsequent phases of your marketing journey.

Complete the Form Below To Enrol And Gain And Augment Your Unique Advantage

Embrace this opportunity to redefine your marketing approach with the "Marketing Foundations Builder" program, and step into the future of marketing with confidence and strategic advantage.

Embracing Your Success with Confidence  
My Satisfaction Guarantee


My Commitment to Your Success

Embarking on your marketing journey with our program is a significant step towards achieving your business goals. I understand the leap of faith you're taking, which is why I offer a robust satisfaction guarantee to ensure you step forward with complete confidence.

Unified Commitment and Assurance: 

This program is built on the foundation of mutual commitment. When you fully engage with the program - completing all tasks, following through on action steps, and providing constructive feedback - I pledge to meet and exceed your expectations. This journey is a partnership aimed at unlocking our shared success.

Extended Support for Guaranteed Satisfaction: 

Should you feel, after fully committing to the program for 60 days, that the outcomes haven't aligned with your expectations, rest assured that my commitment to your success doesn't end there. I offer an additional 60 days of personalised support, working closely with you to refine and enhance your marketing foundations. Achieving your satisfaction is more than a promise; it's a fundamental principle of this program.

A Partnership Built on Trust and Excellence: 

This guarantee underscores my dedication to your success and my confidence in the program's ability to transform your marketing efforts. It's a bold promise to stand by the quality and effectiveness of my approach, ensuring I create marketing foundations that resonate with your vision and drive tangible results.

Embark on this journey now, backed by our satisfaction guarantee?

Let's take this step together, forging a future where your marketing meets and exceeds your expectations.

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