If I had a pound or dollar for every business owner that told me that their marketing isn’t working and that you can’t be successful in today’s ultra competitive world, I would be living in a fabulous mansion. We know that good marketing works, and that you CAN be successful as an entrepreneur. Yet it
Is marketing a dirty word for you, associated with being pushy and full of hype? The Truth About Marketing That perception couldn’t be further from the truth. [bctt tweet=”Marketing is the process of helping people value what you do” username=”louisebeattie”] This is really important. It is our definition so etch it in stone in your
Have you ever been somewhere and someone has asked you what do you do and when, for example, you replied “photographer” they responded with a “that’s nice” and moved the conversation on to something else because these days they think that everybody is a photographer, or they think that all a photographer does is point
Once you understand the importance of knowing your ideal client, you need to know how to research your ideal client. This can seem quite daunting at first, but in truth it need not be. There are quite a few ways that you can carry out this research. The best for you depends on what stage you are at
Marketing can be described as the process of making your business, products and services mean the world to prospects who might not feel that passionate about it. But to do that, you are going to have to write your copy as if you were writing to someone for whom what you sell really does mean
Have you ever wondered why you don’t get more leads from your website? Are you frustrated because your website is far superior to some of your competitors, yet they always seem to be more successful than you? Have you ever wondered why that is? And no, it isn’t all about price. Trust me, I know how