May 18, 2023

In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.

In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.

October 6, 2022

A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.

June 30, 2022

Reviewing changes to pricing for a photography business following changes from suppliers, pricing digitals and a quick discussion on lead magnets.

June 9, 2022

How to use a product map to make it easier for people to buy from you, and to spot any gaps that would improve your current product range creating a logical progression for customers to buy more. We also had a short discussion on pricing psychology.

June 2, 2022

A simple yet powerful method to increase the value of what you offer and improve your product offerings.

May 26, 2022

Reviewing and brainstorming the workflows for different photography product offerings – from initial client welcome through to delivery