table of contents Call RecordingTimestampsIntroductionCall NotesPrompt 1Prompt 2Prompt 3Prompt 4Prompt 5Prompt 6 Q&A VideosYour Resources For This CallWorkbook With Prompts & […]
Unleashing the Power of AI: Creating Content Ideas to Connect with Your Audience Read Post »
Discover the power of AI and the psychology of content in our latest blog post. Explore how AI can revolutionize content creation by providing unique prompts and generating tailored strategies for your business. Uncover the secrets to crafting engaging content that resonates with your audience and drives results. Join us as we delve into the nuances of using AI to think differently, challenge mainstream perspectives, and unlock your creative potential. Don’t miss out on this must-read for entrepreneurs and content creators seeking to harness the full potential of AI in their work
Better Prompting For AI Read Post »
Topics Covered Topics Covered In The Call:Creating Long-Form Content That Teaches, Entertains, Or Showcases Products/ServicesSix Steps To Creating A Story-Based
Crafting Engaging Social Media Stories: Strategies to Drive Sales and Boost Engagement Read Post »
table of contents Call RecordingIntroductionYour Resources For This CallBranding Foundations ChecklistAI Generated Transcript Topics Keywords Timestamps Key Themes Topics CoveredTopics
Brand Building 101 – Laying the Groundwork Read Post »
In this call we discuss the importance of understanding the chain of beliefs in marketing, from creating awareness to taking action and how it applies to the dog photography industry. We empathised the value of professional dog photography and address concerns about cost and dog behaviour during photoshoots. We also also discussed the shift in power dynamics within the photography industry caused by digital technology. Louise suggest edmapping out content ideas that address each step of the emotional journey and using a funnel process to guide the customer towards booking a photoshoot. Listeners will learn about the importance of trust and the photographer’s ability to handle unexpected situations during a photoshoot. We also used ChatGPT to help map out a chain of beliefs for booking professional dog photography and to provide tips for making content creation easier.
As always, the principles can be applied to any business and niche.
Chain of Beliefs Implementation Read Post »
In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.
Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.
Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.
10X Your Marketing With the Chain of Beliefs Read Post »
An introduction to the four levels of consciousness in business and how they play a major role in your business model and sales & marketing. A key concept in the success of your business, yet rarely talked about.
Levels of Consciousness in Business Read Post »
In this call I illustrate the importance of having enough traffic to your website and how making simple changes to your funnel can have a big impact on sales.
The Importance of Having Enough Traffic To Your Sales Funnel Read Post »
In this call we review Sandie’s dog photography website looking for the improvements that can be made.
Photography Website Review Read Post »
A look at why it is so difficult to make PPC ads work for higher ticket products and services, the importance of reducing the float period and a method to overcome this.
Paid Ads For High Ticket Products & Services Read Post »
An in depth look at using the Dream 100 technique to grow your network and business as well as a quick review of the boundaries that you set in your business.
Includes Notion Template for managing your Dream 100.
In this call I run you through a quick audit of your sales process to identify the areas that you can work on to improve the number of sales you make and the quality of the experience you create for your clients.
Your Sales Process Read Post »
How to define the chain of beliefs that informs your funnel – it is the road map of how people go from where they are to being ready to buy your product or service.
In this call we discuss Payment Systems, Lead Magnets, Newsletters and Order Fulfilment
Campfire Session – Payment Systems, Lead Magnets, Newsletters and Order Fulfilment Read Post »
