In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.
In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.
Hot Seat On Packages Plus Training AI Read Post »
In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.
We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.
Hot Seat Coaching – Marketing and Pricing Read Post »
A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.
Your Product Roadmap Read Post »
Reviewing changes to pricing for a photography business following changes from suppliers, pricing digitals and a quick discussion on lead magnets.
Hot Seat Coaching – Reviewing Pricing Read Post »
How to use a product map to make it easier for people to buy from you, and to spot any gaps that would improve your current product range creating a logical progression for customers to buy more. We also had a short discussion on pricing psychology.
A simple yet powerful method to increase the value of what you offer and improve your product offerings.
Reviewing and brainstorming the workflows for different photography product offerings – from initial client welcome through to delivery
Campfire Session – Product Delivery Workflows Read Post »
Hotseat coaching on implementing a VIP membership for clients in a coach holiday business to improve client retention and increase client lifetime value
Campfire Session: Client VIP Membership for a Holiday Business Read Post »
Introducing the LATTE Method for dealing with negative feedback and turning the situation around.
How To Turn Negative Feedback Into A Positive Read Post »
