Accelerator Calls

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AC Productivity and Performance, AC Sales and Marketing, Accelerator Calls

Better Prompting For AI

Discover the power of AI and the psychology of content in our latest blog post. Explore how AI can revolutionize content creation by providing unique prompts and generating tailored strategies for your business. Uncover the secrets to crafting engaging content that resonates with your audience and drives results. Join us as we delve into the nuances of using AI to think differently, challenge mainstream perspectives, and unlock your creative potential. Don’t miss out on this must-read for entrepreneurs and content creators seeking to harness the full potential of AI in their work

Better Prompting For AI Read Post »

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AC Sales and Marketing, Accelerator Calls

Chain of Beliefs Implementation

In this call we discuss the importance of understanding the chain of beliefs in marketing, from creating awareness to taking action and how it applies to the dog photography industry. We empathised the value of professional dog photography and address concerns about cost and dog behaviour during photoshoots. We also also discussed the shift in power dynamics within the photography industry caused by digital technology. Louise suggest edmapping out content ideas that address each step of the emotional journey and using a funnel process to guide the customer towards booking a photoshoot. Listeners will learn about the importance of trust and the photographer’s ability to handle unexpected situations during a photoshoot. We also used ChatGPT to help map out a chain of beliefs for booking professional dog photography and to provide tips for making content creation easier.

As always, the principles can be applied to any business and niche.

Chain of Beliefs Implementation Read Post »

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AC Sales and Marketing, Accelerator Calls

10X Your Marketing With the Chain of Beliefs

In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.

Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.

Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.

10X Your Marketing With the Chain of Beliefs Read Post »

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AC Product and Delivery, AC Running The Business, Accelerator Calls

Hot Seat On Packages Plus Training AI

In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.

In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.

Hot Seat On Packages Plus Training AI Read Post »

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AC Product and Delivery, Accelerator Calls

Hot Seat Coaching – Marketing and Pricing

In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.

We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.

Hot Seat Coaching – Marketing and Pricing Read Post »

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AC Productivity and Performance, Accelerator Calls

Leveraging AI and ChatGPT To Save Time In Your Business

In this we take a look at using Artificial Intelligence, and ChatGPT in particular, to save time in your business.

It’s important to note that using these AI tools is not a magic bullet or quick fix, but if used well, by putting in the time and effort, you can leverage them as a virtual assistant. They do not replace creativity, or “doing the work” but they can save you time.

Leveraging AI and ChatGPT To Save Time In Your Business Read Post »

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