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It’s easy to fear competition in business, an emotion that comes from a mindset of lack and scarcity.

And whether you like it or not, there is no doubt that your business will experience competition in some form – be it someone offering similar services or packages to you or even outright copying you. (Imitation is the highest form of flattery, right? 🤣)

However, competition in in business is a GOOD thing.


Here Are Five Reasons Why Competition Is Good In Business


👉 It’s a sign that there is a demand for the product or service and that’s a good thing because it means that people are already out there looking for what you offer.

👉 Related to that, competition increases overall demand. When more providers offer “that thing” more awareness and buzz is created and the more buzz around something, the more people want it.

👉 It encourages you to become pro-active in looking for the blind spots you’ve been missing, in your own offer and those of your competitors. What new ways are there that you can STAND OUT? How can you improve the offer and differentiate yourself?

👉 It’s a great incentive to increase your customer service and their experience. Creating a fantastic customer experience will create raving fans and help you stand head and shoulders above your competitors.

👉 Competition can encourage you to do all the things you know you should be doing… but are too lazy too, it can stimulate you into action.


❓And of course, the real secret…

There is no competition when you create a business that is true to your values and in alignment with how you want to show up.

It’s only amongst the copycat and me too businesses that it’s crowded with competitors who are often disrespectful, and antagonistic.

Because they’re afraid.

They operate from fear. They believe there’s not enough to go around.

While the true successful entrepreneur knows there’s always enough – IF you diversify, show your uniqueness and dedicate yourselves to service of your clients and community.




When you’re busy in your business, doing the myriad of things that are vying for your attention, it’s easy to lose sight of the big picture.

When that happens we can find ourselves caught up in work that is far less important than the work we could be doing, or to coin a phrase, we find ourselves “tripping over the pennies to make dollars”.

We’ve all been there, maybe more than any of us care to admit.

Stephen Covey called it “majoring in the minors”.

When you catch yourself, there’s no point in beating yourself up about it, the important thing is to catch yourself and then course-correct.

We always want to be looking for the 20% of the work that brings us 80% of the results. Or if you prefer, you can ask yourself:

“Is this a 10% idea or a 10X idea?”

This is an idea attributed to Roger Enrico who was CEO of Pepsi from 1996 – 2001 who is quoted as saying:

“I want people to work on the left side of the decimal point.”

But here’s the thing, this isn’t about making massive leaps forward, or reinventing your business. It’s about looking for ways to evolve and improve gradually, to make progress.

That might sound like a contradiction, however, most big ideas are implemented step by step. It’s a process rather than a flick of the switch.




It’s very easy to think that to grow our businesses or create success, we need to learn get better at marketing and sales or learn some new tactic.

I often find that this is not the case. The most important thing that we need to work on is ourselves.

One of the biggest challenges that I see most business owners struggling with is actually getting the things done that they need to do. That is to get more done at work.


I see it a lot with clients and this is an area of my own performance that I’m putting a lot of effort into working on and improving for myself.

That means that I am doing a lot of studying and practice/training in this area.


Three Main Skills

I’ve found is that there are three main skills we can develop if we want to improve in this area:


👉 knowing what the best thing we can invest our time in at any given moment is – the 20% that gives the 80% of our results.

👉 how to work effectively and efficiently with focus.

👉 anticipating the challenges or obstacles that will get in our way and putting in place a plan to deal with them.


Anticipating The Challenges

Taking that last one, there are two main techniques that I use for myself and with clients so that we can get more done at work.

One is called WOOP (Wish, Outcome, Obstacle, Plan) a process developed by Gabriele Oettingen (I’ll share more about that later) and the other is Pre-Mortem.

I’ve just added Pre-Mortem to the monthly reviews that I do with my 1-1 and Focus-Action-Results clients and I suggest that you start to practice it to.


How To Use The Pre-Mortem Technique To Get More Done At Work

As part of their monthly check-in/reviews, I ask my clients to share the outcome (results) they are working towards and the process (actions) they are going to COMMIT to doing to achieve this.

Then I ask them:

“It’s the final day of the month. You haven’t honoured your commitments (actions you committed to). Knowing yourself, what caused the failure? What will you do to turn this into a Gift?”

That bit there… that’s the Pre-Mortem.

A simple, yet powerfully effective technique to get more done at work each month.




Your starting point is always Future You.

  • Who do you want to serve?
  • What impact do you want to make in the world?
  • What do you want your business to look like in 3, 5, 10 years time?
  • What do you want your life to look like in 3, 5 10 years time?

Every decision you make now has implications for the future.

Future you and what that looks like informs all of the decisions you make now.

Your actions and behaviours need to be congruent with creating the future you that you want, even if that takes 3, 5 10 years to create.

If your future you changes, then your activities and behaviours now need to change and evolve to be congruent with the new future you.




It’s easy to forget that there are seasons of business. Times when the focus of your business objectives will shift between growth, profit and maintenance.

When you are focusing on growth, your business will have less profit because you are investing more in marketing and growing your business.

Then there will be times when you don’t want to particularly grow your business but rather choose to keep it ticking over, growing much more slowly and taking more profit.

There are also periods of maintaining your business – checking and evolving your systems to cope with more growth or after a period of growth, taking a step back to recharge after a period of growth.

There is no one right or wrong season of business, they each have their place. It all comes down to your objectives at the time.

For example, you may want to grow your business as rapidly as possible to get to a position of market dominance and then ease back and transition to a season of maintenance and or profit or you may want to grow it slowly and steadily.





It’s one of the greatest productivity bullshit myths.

It does not work.

It ruins your focus.

When you juggle multiple tasks, you’re not giving any one task the full attention it deserves.

You get less done.

Don’t do it.




Marketing can be described as the process of making your business, products and services mean the world to prospects who might not feel that passionate about it.

But to do that, you are going to have to write your copy as if you were writing to someone for whom what you sell really does mean the world to them.

Let me explain what I mean.

Remember the movie Rocky with Sylvester Stallone?

Just about everyone who saw it came away feeling inspired by that movie. They came away from watching it feeling as if they could take on the world in some way. What seemed like a huge challenge before the movie suddenly felt doable – they were ready to take on the world. For a short while at least.

So even though precious few people actually went away and pounded meat in a butcher’s shop, they were inspired by seeing Rocky overcome his challenge, tackle something that meant the world to him.

So they begin to consider letting some problem mean the world to your prospects.


The Five Step Persuasion Formula

Which brings me to the first step in the Five Step Persuasion Formula, which serves two purposes:

The first is to identify your audience by picking out a very specific issue, concern or desire.

The second being to clarify a pain or need that your prospect is feeling and make it very clear why it would mean the world to them to solve that pain or problem.

Now I know that many business owners are going to think that talking of problems and pains is a bit extreme when it comes to what they sell.

However, that is totally the WRONG approach.

Because of all the people in the world who might want, for example, wedding photography, there are those for whom it is desperately important to have the most amazing wedding photography and display it in the most exquisite, hand crafted album.

Now when your marketing speaks to that person, you are going to inspire those for whom what you sell hadn’t seemed quite so important.


You do this by painting a detailed and passionate picture of your ideal prospect’s pain – the thing they don’t have that they desperately want – for example, those beautifully stunning images in an exquisite wedding album.

When you paint such a vivid and detailed picture in their mind, all of a sudden they will feel inspired, and what you sell will become more important to them and you will gain so much more momentum in the rest of your marketing.