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The Iceberg Framework
In this call I share a simple framework to protect your business from the threats that your business may face. Icebergs are the metaphorical threats that require foresight to predict and protect from. Using the Iceberg Framework, I show you how to do that.
Reviewing changes to pricing for a photography business following changes from suppliers, pricing digitals and a quick discussion on lead magnets.
In this call I run you through a quick audit of your sales process to identify the areas that you can work on to improve the number of sales you make and the quality of the experience you create for your clients.
How to use a product map to make it easier for people to buy from you, and to spot any gaps that would improve your current product range creating a logical progression for customers to buy more. We also had a short discussion on pricing psychology.
A simple yet powerful method to increase the value of what you offer and improve your product offerings.
Reviewing and brainstorming the workflows for different photography product offerings – from initial client welcome through to delivery
In this call I guide you through implementing the Chain of Beliefs framework from the previous call.
How to define the chain of beliefs that informs your funnel – it is the road map of how people go from where they are to being ready to buy your product or service.
In this call we discuss Payment Systems, Lead Magnets, Newsletters and Order Fulfilment
Plus a discussion on:
Is it worth posting in social media groups because your competitors are offering cheap?
How to deal with people not reading the info you send, particularly with regard to pricing and then saying I didn’t realise it was this much.
How to use your physical and digital environment to improve your productivity and get more done
How to optimise your digital workspace to improve your productivity and performance
How best to leverage Affiliate marketing for a dog photography business and working with partners. Principles apply to all businesses and especially local businesses.
Strategies for improving productivity and performance, including the Energy Impact Matrix and how to balance time allocation
A framework for turning your market research into 4 key documents to keep you on point in your marketing and develop marketing hooks
In this second instalment I introduce you to Jobs To Be Done and show you how to use the Value Proposition Canvas to create an offer your audience will love.
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