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October 3, 2023

Discover the power of AI and the psychology of content in our latest blog post. Explore how AI can revolutionize content creation by providing unique prompts and generating tailored strategies for your business. Uncover the secrets to crafting engaging content that resonates with your audience and drives results. Join us as we delve into the nuances of using AI to think differently, challenge mainstream perspectives, and unlock your creative potential. Don’t miss out on this must-read for entrepreneurs and content creators seeking to harness the full potential of AI in their work

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August 22, 2023

Topics Covered Topics Covered In The Call:Creating Long-Form Content That Teaches, Entertains, Or Showcases Products/ServicesSix Steps To Creating A Story-Based Social Media PostImportance Of Understanding The Relatable Truths Of The Target AudienceUsing Stories To Agitate Pain Points And Lead To SalesUsing Research And Background Work For Effective StorytellingThe Importance Of Variety In Social Media PostsTips

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August 8, 2023

table of contents Call RecordingIntroductionYour Resources For This CallBranding Foundations ChecklistAI Generated Transcript Topics Keywords Timestamps Key Themes Topics CoveredTopics Covered In The Episode:Using AI to Assist with Content CreationImportance of Branding FoundationsCreating a Word Bank for BrandingEstablishing a Strong Brand FoundationContent Strategy for BrandingContent Creation to Overcome ChallengesPromoting Top Products/ServicesShowcasing Memories and Dog Related

man writing on whiteboard
June 8, 2023

In this call we discuss the importance of understanding the chain of beliefs in marketing, from creating awareness to taking action and how it applies to the dog photography industry. We empathised the value of professional dog photography and address concerns about cost and dog behaviour during photoshoots. We also also discussed the shift in power dynamics within the photography industry caused by digital technology. Louise suggest edmapping out content ideas that address each step of the emotional journey and using a funnel process to guide the customer towards booking a photoshoot. Listeners will learn about the importance of trust and the photographer’s ability to handle unexpected situations during a photoshoot. We also used ChatGPT to help map out a chain of beliefs for booking professional dog photography and to provide tips for making content creation easier.

As always, the principles can be applied to any business and niche.

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June 1, 2023

In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.

Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.

Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.

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May 11, 2023

In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.

We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.

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January 19, 2023

In this we take a look at using Artificial Intelligence, and ChatGPT in particular, to save time in your business.

It’s important to note that using these AI tools is not a magic bullet or quick fix, but if used well, by putting in the time and effort, you can leverage them as a virtual assistant. They do not replace creativity, or “doing the work” but they can save you time.

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October 13, 2022

An introduction to the four levels of consciousness in business and how they play a major role in your business model and sales & marketing. A key concept in the success of your business, yet rarely talked about.

October 6, 2022

A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.

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