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Hot Seat On Packages Plus Training AI
In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.
In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.
In this we take a look at using Artificial Intelligence, and ChatGPT in particular, to save time in your business.
It’s important to note that using these AI tools is not a magic bullet or quick fix, but if used well, by putting in the time and effort, you can leverage them as a virtual assistant. They do not replace creativity, or “doing the work” but they can save you time.
An introduction to the four levels of consciousness in business and how they play a major role in your business model and sales & marketing. A key concept in the success of your business, yet rarely talked about.
A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.
In this call I illustrate the importance of having enough traffic to your website and how making simple changes to your funnel can have a big impact on sales.
In this call we review Sandie’s dog photography website looking for the improvements that can be made.
A look at why it is so difficult to make PPC ads work for higher ticket products and services, the importance of reducing the float period and a method to overcome this.
A deep dive into how to leverage the Pareto Principle (80-20 Rule) in business with some frameworks and models to use.
How to use the principles of Positive Intelligence or PQ in persuasion with some practical tactics and applications.
An in depth look at using the Dream 100 technique to grow your network and business as well as a quick review of the boundaries that you set in your business.
Includes Notion Template for managing your Dream 100.
In this call I share a simple framework to protect your business from the threats that your business may face. Icebergs are the metaphorical threats that require foresight to predict and protect from. Using the Iceberg Framework, I show you how to do that.
Reviewing changes to pricing for a photography business following changes from suppliers, pricing digitals and a quick discussion on lead magnets.
In this call I run you through a quick audit of your sales process to identify the areas that you can work on to improve the number of sales you make and the quality of the experience you create for your clients.
How to use a product map to make it easier for people to buy from you, and to spot any gaps that would improve your current product range creating a logical progression for customers to buy more. We also had a short discussion on pricing psychology.
A simple yet powerful method to increase the value of what you offer and improve your product offerings.
Reviewing and brainstorming the workflows for different photography product offerings – from initial client welcome through to delivery
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