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Discover the power of AI and the psychology of content in our latest blog post. Explore how AI can revolutionize content creation by providing unique prompts and generating tailored strategies for your business. Uncover the secrets to crafting engaging content that resonates with your audience and drives results. Join us as we delve into the nuances of using AI to think differently, challenge mainstream perspectives, and unlock your creative potential. Don’t miss out on this must-read for entrepreneurs and content creators seeking to harness the full potential of AI in their work

Topics Covered Topics Covered In The Call:Creating Long-Form Content That Teaches, Entertains, Or Showcases Products/ServicesSix Steps To Creating A Story-Based Social Media PostImportance Of Understanding The Relatable Truths Of The Target AudienceUsing Stories To Agitate Pain Points And Lead To SalesUsing Research And Background Work For Effective StorytellingThe Importance Of Variety In Social Media PostsTips

table of contents Call RecordingIntroductionYour Resources For This CallBranding Foundations ChecklistAI Generated Transcript Topics Keywords Timestamps Key Themes Topics CoveredTopics Covered In The Episode:Using AI to Assist with Content CreationImportance of Branding FoundationsCreating a Word Bank for BrandingEstablishing a Strong Brand FoundationContent Strategy for BrandingContent Creation to Overcome ChallengesPromoting Top Products/ServicesShowcasing Memories and Dog Related

In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.
In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.

In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.
We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.

In this we take a look at using Artificial Intelligence, and ChatGPT in particular, to save time in your business.
It’s important to note that using these AI tools is not a magic bullet or quick fix, but if used well, by putting in the time and effort, you can leverage them as a virtual assistant. They do not replace creativity, or “doing the work” but they can save you time.

A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.

In this call I illustrate the importance of having enough traffic to your website and how making simple changes to your funnel can have a big impact on sales.

In this call we review Sandie’s dog photography website looking for the improvements that can be made.

A look at why it is so difficult to make PPC ads work for higher ticket products and services, the importance of reducing the float period and a method to overcome this.

A deep dive into how to leverage the Pareto Principle (80-20 Rule) in business with some frameworks and models to use.

How to use the principles of Positive Intelligence or PQ in persuasion with some practical tactics and applications.
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