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Hot Seat Coaching – Marketing and Pricing
In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography. We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.