Chain of Beliefs Implementation
In this call we discuss the importance of understanding the chain of beliefs in marketing, from creating awareness to taking action and how it applies to the dog photography industry. We empathised the value of professional dog photography and address concerns about cost and dog behaviour during photoshoots. We also also discussed the shift in power dynamics within the photography industry caused by digital technology. Louise suggest edmapping out content ideas that address each step of the emotional journey and using a funnel process to guide the customer towards booking a photoshoot. Listeners will learn about the importance of trust and the photographer’s ability to handle unexpected situations during a photoshoot. We also used ChatGPT to help map out a chain of beliefs for booking professional dog photography and to provide tips for making content creation easier. As always, the principles can be applied to any business and niche.