Are you a perfectionist or an optimalist? Why one is far better than the other and how you can play to your strengths…
The Roadmap To An Independent Income
The 9 steps to creating an independent income doing the work you love and enjoy in service of the people you care about.
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Pre-Work
Video
7-days of clear, simple and actionable steps that will make attracting clients and increasing revenue simpler and easier.
During this Sprint you will discover how to simplify your business whilst removing a lot of the busy-ness and overwhelm that is so common among small business owners.
- You'll discover how the way you are thinking about your business is holding you back and how to change that with a few simple shifts.
- I'll give you 2 simple techniques that will make it easier to attract more clients, both in the short term and the mid-long term.
- By the end of the challenge, you will have a clear plan and goals for the next 90-days so that you can grow your business.
8 Lessons - Core
Subscribers only
Text
If you don’t get your mindset right and start thinking like a 6-figure business owner, then it doesn’t matter what I show you or teach you, everything else in this program will be to no avail.
You will limit the impact of everything you do, whether you realise it or not, no matter what your intentions.
8 Lessons - Core
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Guide
The all important foundations of your business where we install your GPS. This phase will ensure that you stay on track and create a business that's in alignment with your goals and values.
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Destination
Know where you are going. Design a business that is in total alignment with your goals & values without betraying your ideals…
Core
Milestones
Resources
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1.2
The Gap
Have total clarity about what is needed to achieve your goals and dreams without feeling overwhelmed...
Core
Milestones
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1.3
Roadmap
Certainty that you are doing the right thing to get more clients & revenue without frustration or indecision..
Core
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A simple tool to decide which tactics to use to implement your strategy
A framework for mapping out and organising your product journey. It is a mechanism to give your audience total clarity and confidence in your offer and the results that you will deliver.
How to use a product map to make it easier for people to buy from you, and to spot any gaps that would improve your current product range creating a logical progression for customers to buy more. We also had a short discussion on pricing psychology.
A simple yet powerful method to increase the value of what you offer and improve your product offerings.
Reviewing changes to pricing for a photography business following changes from suppliers, pricing digitals and a quick discussion on lead magnets.
In this campfire session we discussed how to handle automated email campaigns when you have multiple lead magnets as well as affiliates to promote your business and photography mini-shoots
In this first of three calls I introduce you to the Audience & Value Fit Framework. The purpose of this is to bring clarity to who you serve, understand the value of what you offer so that you can make your offer perform well.
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The Client
Get crystal clear on who and where your perfect clients are and what inspires them to buy…
Core
Milestones
Related Calls
In this second instalment I introduce you to Jobs To Be Done and show you how to use the Value Proposition Canvas to create an offer your audience will love.
Introducing the Core Value Exchange Framework to identify the single most in demand problem that your product or service will solve for your clients
How to define the chain of beliefs that informs your funnel – it is the road map of how people go from where they are to being ready to buy your product or service.
In this first of three calls I introduce you to the Audience & Value Fit Framework. The purpose of this is to bring clarity to who you serve, understand the value of what you offer so that you can make your offer perform well.
In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.
Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.
Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.
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Message
Know exactly how to stand out in a crowded market & attract your dream clients, avoiding price shoppers….
Core
Milestones
Related Calls
In this call we look at all the different ways that you can demonstrate proof and credibility to what you do and what you offer – even if you haven’t had a paying customer.
In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.
Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.
Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.
An introduction to the four levels of consciousness in business and how they play a major role in your business model and sales & marketing. A key concept in the success of your business, yet rarely talked about.
In this call we discuss the importance of understanding the chain of beliefs in marketing, from creating awareness to taking action and how it applies to the dog photography industry. We empathised the value of professional dog photography and address concerns about cost and dog behaviour during photoshoots. We also also discussed the shift in power dynamics within the photography industry caused by digital technology. Louise suggest edmapping out content ideas that address each step of the emotional journey and using a funnel process to guide the customer towards booking a photoshoot. Listeners will learn about the importance of trust and the photographer’s ability to handle unexpected situations during a photoshoot. We also used ChatGPT to help map out a chain of beliefs for booking professional dog photography and to provide tips for making content creation easier.
As always, the principles can be applied to any business and niche.
This is a simple exercise in empathy to enable you to write higher converting copy using 3 simple questions.
A framework for turning your market research into 4 key documents to keep you on point in your marketing and develop marketing hooks
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2.3
Client Flow
A consistent & predictable flow of clients who are perfect for your business without hype and sleaze…
Core
Milestones
Supplemental
Premium course
Video
How To Use Organic Social Media To Grow Your Brand and Book More Clients
16 Lessons - None
Related Calls
Hotseat coaching on implementing a VIP membership for clients in a coach holiday business to improve client retention and increase client lifetime value
In this call we review Sandie’s dog photography website looking for the improvements that can be made.
In this call, Louise covers a range of topics and valuable insights on effective marketing in a post-AI world. She discusses the importance of understanding and appealing to customer beliefs around your product, using storytelling and social proof to influence beliefs, and defining audience avatars to tailor messaging effectively.
Sandie shares anecdotes about selling holidays and making changes to tour itineraries to attract new customers.
Louise emphasises the importance of mapping out a chain of beliefs to guide potential customers towards a product or service. She highlights successful campaigns that reshaped beliefs and addressed objections as a way to refine marketing strategies over time. Overall, this episode provides a wealth of information on how businesses can improve their marketing strategies to increase sales and engage with customers effectively in the context of an evolving business landscape.
In this call we discuss how to set up email automations when you have multiple lead magnets so that you manage your sequences so as not to overwhelm people with too many emails whilst taking into account that people might subscribe to multiple lead magnets.
In this call I illustrate the importance of having enough traffic to your website and how making simple changes to your funnel can have a big impact on sales.
An overview of the Social Content Made Simple System dashboard in Notion and a review of Sandie’s dog photography website with suggestions for improvements to bring more conversions which will work for any niche or market
A look at why it is so difficult to make PPC ads work for higher ticket products and services, the importance of reducing the float period and a method to overcome this.
In this call I run you through a quick audit of your sales process to identify the areas that you can work on to improve the number of sales you make and the quality of the experience you create for your clients.
Topics Covered Topics Covered In The Call:Creating Long-Form Content That Teaches, Entertains, Or Showcases Products/ServicesSix Steps To Creating A Story-Based Social Media PostImportance Of Understanding The Relatable Truths Of The Target AudienceUsing Stories To Agitate Pain Points And Lead To SalesUsing Research And Background Work For Effective StorytellingThe Importance Of Variety In Social Media PostsTips
This week it’s a hot seat where we review the sales page that Sandie is creating using the Simple Effective Sales Page Framework. We also look at how the page can be made more attractive and inviting using a page builder.
How best to leverage Affiliate marketing for a dog photography business and working with partners. Principles apply to all businesses and especially local businesses.
In this call we talk about pricing and marketing strategies with an emphasis the importance of finding a way to bring in people who may be unsure about professional photography.
We’ll also look at the pricing strategy, in-person sales, upsells and gift vouchers, with a view to the importance of creating demand for high-end products by starting with affordable products and then gradually building up the demand. Lastly, we talk about achieving more profit on lower-priced sessions.
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3
Optimise
Related Calls
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3.1
Untapped Unleashed
A 90% performance boost whilst reducing stress and imposter syndrome…
Core
Milestones
Related Calls
How to use the principles of Positive Intelligence or PQ in persuasion with some practical tactics and applications.
The four things that will block the success of your business and an introduction to how improving Mental Fitness can powerfully transform your life and business
Simple and effective tools and techniques to get more done in less time
Strategies for improving productivity and performance, including the Energy Impact Matrix and how to balance time allocation
How to optimise your digital workspace to improve your productivity and performance
Plus a discussion on:
Is it worth posting in social media groups because your competitors are offering cheap?
How to deal with people not reading the info you send, particularly with regard to pricing and then saying I didn’t realise it was this much.
How to use your physical and digital environment to improve your productivity and get more done
How to use self-identity and develop habits to achieve our goals
Continuing our look at the Saboteurs that hold us back from all that we can be and achieve
In this I share an excellent illustration of why the process is so important, as well as how important it is to be on top of your mental game if you want to achieve the success that you desire. I also share a powerful tool called the 5% Solution
The 10 Saboteurs that are at the route of all of our limiting beliefs and negative actions and thoughts.
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3.2
Focus > Action > Results
Work on the few things that give the big results without procrastination or distraction…
Core
Milestones
Related Calls
In this call we look at a few tools for improving your productivity and do some hotseat coaching around affiliate programs.
A simple tool to decide which tactics to use to implement your strategy
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3.3
Optimise The Business
More profit with less effort & results without taking 3 steps backward for every step forward…
Core
Premium course
Video/Text
The Profit Project uses the Double Your Profit Framework to make repeatable & incremental improvements that compound to transform your business and sustainably double your profit.
26 Lessons - Level 2
Milestones
Related Calls
Reviewing and brainstorming the workflows for different photography product offerings – from initial client welcome through to delivery
In this call we start with looking at how you can improve the output of AI tools such as ChatGPT through training and creating “Assistants” or “AI Personas” and how effective AI can be for creating marketing content when used well.
In the hot seat section we discussed evolving and improving photography packages, in particular “Limited Edition” sessions.
In this call I share a simple framework to protect your business from the threats that your business may face. Icebergs are the metaphorical threats that require foresight to predict and protect from. Using the Iceberg Framework, I show you how to do that.
A deep dive into how to leverage the Pareto Principle (80-20 Rule) in business with some frameworks and models to use.
In this call we discuss Payment Systems, Lead Magnets, Newsletters and Order Fulfilment
The simple system that manages cash whilst ensuring profitability.
