February 24, 2022

In this second instalment I introduce you to Jobs To Be Done and show you how to use the Value Proposition Canvas to create an offer your audience will love.


February 18, 2022

Your starting point is always Future You. Who do you want to serve? What impact do you want to make in the world? What do you want your business to look like in 3, 5, 10 years time? What do you want your life to look like in 3, 5 10 years time? Every decision


February 17, 2022

In this first of three calls I introduce you to the Audience & Value Fit Framework. The purpose of this is to bring clarity to who you serve, understand the value of what you offer so that you can make your offer perform well.


February 16, 2022

Your business model will influence how fast your business can grow and how sustainable it is, therefore, choosing the right business model for you and your business is vitally important.. Many small business owners choose a business model because that is what others in their industry are doing, so they think that is the only way


February 15, 2022

It’s easy to forget that there are seasons of business. Times when the focus of your business objectives will shift between growth, profit and maintenance. When you are focusing on growth, your business will have less profit because you are investing more in marketing and growing your business. Then there will be times when you


February 10, 2022

Multi-Tasking. It’s one of the greatest productivity bullshit myths. It does not work. It ruins your focus. When you juggle multiple tasks, you’re not giving any one task the full attention it deserves. You get less done. Don’t do it.