March 25, 2021

Introducing the LATTE Method for dealing with negative feedback and turning the situation around.


March 18, 2021

This is a simple exercise in empathy to enable you to write higher converting copy using 3 simple questions.


March 11, 2021

If you are like a lot of people, it can often be difficult to weigh up different options, make decisions and choices about things. It can be easy to either: get overwhelmed overthink and stuck in a state of paralysis make a bad decision. Or a combination of all three! Fortunately, there is a very