May 29, 2020

What stories do you tell yourself about your business? “People won’t pay that much for what I do.” “My markets too crowded with cheap competitors.” “I’m not good enough.” “That job was a fluke, I don’t know if I could do that again.” “People don’t value my products and services.” “I can’t take on more

May 4, 2020

Most things are a rather strange just now, and with the best will in the world, I don’t think anyone could have been totally prepared for what we are experiencing right now. For sure, there are people and businesses with a strategy for uncertain times, with savings or reserves and contingency plans, but dealing with

May 1, 2020

Is marketing a dirty word for you, associated with being pushy and full of hype? The Truth About Marketing That perception couldn’t be further from the truth. [bctt tweet=”Marketing is the process of helping people value what you do” username=”louisebeattie”] This is really important. It is our definition so etch it in stone in your