March 27, 2020

Once you understand the importance of knowing your ideal client, you need to know how to research your ideal client. This can seem quite daunting at first, but in truth it need not be. There are quite a few ways that you can carry out this research. The best for you depends on what stage you are at

March 17, 2020

Marketing can be described as the process of making your business, products and services mean the world to prospects who might not feel that passionate about it. But to do that, you are going to have to write your copy as if you were writing to someone for whom what you sell really does mean

March 4, 2020

We see it everywhere, photographer’s saying that they are struggling to get clients, you can’t succeed in photography anymore, the market is saturated with photographers undercutting each other, just about giving away the digital files, and it’s killing the market. I’ve even seen people say that it’s not possible to make a living at photography