Can you imagine leaves growing without the tree trunk and branches? Sounds like a crazy idea. Leaves don’t even exist for long without the rest of the tree – soon wilting and dying when they have fallen to the ground. Yet that is exactly how most people try and grow their businesses… They put in
Having a clear understanding of who your Ideal Client is allows you to stop spending time and money advertising to the wrong audience. Instead, you can focus on creating content and copy that really connect with your ideal customer. The most successful business owners create a connection with customers by showing that they are relatable.
There’s an often-quoted phrase about not judging someone until you’ve walked a mile in their shoes. As Toni Sorenson says, “Walking a mile in someone else’s shoes isn’t as much about the walk or the shoes; it’s to be able to think like they think, feel what they feel, and understand why they are who